モンプレジール株式会社 ロゴ

Corporate identity for an insurance agency. The logotype is round in shape to show familiarity and kindness. And the connected letters express the principle of the company, that is, they take good care of the human bonds. The symbol at the center, which is composed of "m" and "p" by freehand, is liken to a plant and expresses the partnership with their customers which buds and bloomsto be a new relationship. The green color shows bright future and freshness, and the brown color shows conscience and reliance.
Art Direction = Naoki Ikegami
Design = Naoki Ikegami
Client = mon plaisir Co.,Ltd.

日本タイポグラフィ年鑑 2011|入選
mon plaisir, Logo, Tokyo, ,