KOTOHOGI DESIGN

2012

福井県越前市にある機械抄き越前和紙メーカー「山伝製紙」のポスターです。会社のシンボルである三角形をモチーフにエネルギーの象徴である太陽を形づくり、アンティークゴールドの箔で加工することにより、1500年の歴史を誇る越前和紙の力と伝統を表現。「山伝製紙」の和紙を用いて縁を手でちぎり、独特のテクスチャーと温もりを感じられる仕上がりを目指しました。

This poster was designed for Yamaden Seishi, a machine made Echizen washi paper manufacturer located in Echizen city, Fukui prefecture. Washi is a traditional Japanese paper made from plant tissue. The Sun, as a symbol for energy, was formed using triangular motifs in the company’s logo and processed by foil stamping in an antique gold color to express the strong spirit and tradition of Echizen washi paper that has a history of 1500 years. Of course, we used the Echizen washi paper made by Yamaden Seishi and tore the edges by hand to emphasize its unique texture and warmth.

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Art Direction = Naoki Ikegami
Design = Naoki Ikegami
Copy Writing = Naoko Kojima
Client = Yamaden Paper Co.,Ltd.

トゥルナバ国際ポスタートリエンナーレ 2015｜入選
日本タイポグラフィ年鑑 2013｜入選

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