KOTOHOGI DESIGN

2018

奈良県奈良市にあるクラフトビール醸造所「なら麦酒ならまち醸造所」が製造した、奈良市で初めてのクラフトビール3種『ならまちエール』『白（はく）』『玄（くろ）』。その瓶ビールラベルのディレクション、デザイン、コピーライティングを担当しました。麦やホップなどビールの原材料となる植物と、奈良の象徴である鹿を織り交ぜた線画のイラストをベースに、ロゴは紋をイメージしてゴールドの箔で特徴的に配置。古い歴史を持つ奈良の趣を表現し、お土産の品としてもふさわしいパッケージを目指しました。

#2は、こちら。

We led the direction, design, and copywriting of three bottled craft beer labels, "Naramachi Ale," "Haku," and "Kuro," produced by Nara Beer Naramachi Brewery; a craft beer brewery located in Nara city, Nara prefecture. Our goal was to express the long history of Nara and to make the labels attractive as souvenirs and gifts. For the background of the label, we illustrated a deer which is a sacred animal that symbolizes Nara, along with plants such as malt and hop that are ingredients of beer. We then placed the logo characteristically like a Japanese family crest and processed by foil stamping in a gold color.

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Art Direction & Design
Naoki Ikegami

Copy Writing
Naoko Kojima

Illustration
Mao Nishida

Client
Nara Beer

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