KOTOHOGI DESIGN

hummingbird ロゴ

2020
SDGsの達成を支援する慈善事業団体『hummingbird』のシンボルマーク。“Trinity(三位一体)”をテーマに、団体を立ち上げた三姉妹を三本のラインで表現し、均整を表す正三角形をガイドにハチドリを象りました。 ライトブルーの線には「飛躍・広がり」、ピスタチオグリーンの線には「安定・サポート」、サーモンピンクの線には「バランス・均整」の意味合いを持たせています。
This logo was designed for "hummingbird," a non-profit organization that supports the missions of SDGs; Sustainable Development Goals. The theme "Trinity" inspired three colored lines, that symbolize the three sisters who established the organization, to become one and form the hummingbird within a well-balanced equilateral triangle. Each line of light blue, pistachio green, and salmon pink respectively signifies "progress and expansion," "stability and support," and "balance and harmony."

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Art Direction & Design
Naoki Ikegami(KOTOHOGI DESIGN)

Client
hummingbird

日本タイポグラフィ年鑑 2021|入選
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hummingbird, Logo, Tokyo, , ,

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