KOTOHOGI DESIGN

2020

沖縄県国頭郡本部町にある「山パ農園」のウェブサイト制作にあたり、ディレクション・デザインを担当しました。「おいしい、うれしい。」をモットーに、本当においしい青果をつくりよろこびを届けたいと、ひたむきに農業に取り組む「山パ農園」。その真摯な姿がありのまま伝わるよう、構成もデザインもミニマルに。写真の大きさや配置にこだわり、畑の空気感やそこで力強く育つ植物の美しさが生き生きと感じられる仕上がりを目指しました。

We took charge of the direction and design for the website of Yamapa Farm, located in Motobu, Okinawa prefecture. They work dedicatedly on farming with their motto "Deliciousness brings happiness," aiming to cultivate truly delicious fruits and vegetables to bring happiness to people. To visually express their earnest attitude as it is, we used minimal elements on the structure and the design. And we intended the size and the layout of photographs to portray a lively visual description of the atmosphere of their farm and the beauty of plants growing vigorously on their land.

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Art Direction & Design
Naoki Ikegami（KOTOHOGI DESIGN）

Copy Writing
Kaori Nikaido

Photograph
Yuto Yamashita

UI Design & Web Development
Yusuke Nagashima（FORC CREATIVE）

Client
Yamapa Farm

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