KOTOHOGI DESIGN

2020

沖縄県国頭郡本部町にある「山パ農園」の新たな取り組みとして生まれた加工品『沖縄県産乾燥青果』。そのパッケージデザインおよびディレクションを担当しました。本品は、「山パ農園」が農薬や化学肥料に頼らず大切に育んだ青果を、そのまま無添加で乾燥したもの。素材そのものの素朴な持ち味を活かした商品の魅力をダイレクトに伝えられるよう、パッケージは文字のみを大胆に配したデザインに。シンプルかつインパクトのある白一色の箔で仕上げました。

This package was designed for Yamapa Farm's "Dried Fruits And Vegetables Made In Okinawa," which was produced as their new attempt to expand their business. Located in Motobu, Okinawa prefecture, Yamapa Farm affectionately grows their fruits and vegetables without relying on agrochemicals or chemical fertilizers, and a portion of their harvests are processed and dried without any additives to create this product. Therefore, when designing their package, we wanted to emphasize the most attractive feature of this product, which is to be able to enjoy artless natural flavors of the ingredients itself. We only arranged letters to be placed boldly on the front and used white foil alone for simplicity while making a visual impact.

---

Art Direction & Design
Naoki Ikegami（KOTOHOGI DESIGN）

Foil Stamping
Cosmotech

Client
Yamapa Farm

日本タイポグラフィ年鑑 2021｜入選

---