iro ロゴ

Visual identity for a textile brand making various products with fabric of Ishikawa prefecture in Japan. The logotype is composed of simple and flat lines in case that it is woven. A circular design of "o" at the center, which is the brand identity, is not precise circle shaped so that it expresses softness and warmth.
Art Direction = Naoki Ikegami
Design = Naoki Ikegami
Client = iro

東京ADC賞 2014|入選
東京TDC賞 2014|入選
Graphic Design in Japan 2014|入選
日本タイポグラフィ年鑑 2014|入選
iro, Logo, Ishikawa, , ,